It is FIFA Marketing’s responsibility to give the FIFA brand a visual identity – a “face” for the FIFA brand – that is instantly recognisable in all corners of the world and can be seen as a stamp of authenticity and credibility for the programmes and initiatives that it represents, whether on a pitchside advertising board at a FIFA World Cup™ match or on a coaching manual handed out at a development course. These can include organising referee coaching courses to “develop the game”, “touching the world” by staging the world’s biggest single-sport event (the FIFA World Cup™), or helping to “build a better future” through one of FIFA’s many social development initiatives. The official site of the international governing body of football with news, national associations, competitions, results, fixtures, development, organisation, world. For the World”, while all of the programmes and activities undertaken by FIFA fall under one of the three pillars of our mission. The FIFA corporate brand is epitomised by our claim “For the Game. This evolution has been driven by the continually changing role that football plays in our world, both in terms of exciting and bringing people together and changing lives for the better. The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.For over a century, FIFA’s visual brand has continuously evolved to reflect its global mission and communicate the development and achievements of the organisation. The FIFA President spoke about the campaign and said, “WE ARE 26 is a rallying cry,” said “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever’. Romy Gai, FIFA’s chief business officer, added, “The official brand introduces fans to the tournament’s new emblem, typeface and striking colour palette, three exciting elements that will bring this tournament to life in the coming months and years.” Talking about the logo, FIFA President Gianni Infantino said, “In just a few hours, the 16 amazing host cities will make all of this even more colourful and exciting as they launch the individual brands developed by FIFA.” What FIFA said about the logo and the campaign The organisers also revealed the ‘We are 26’ campaign that focuses on people, places and communities and invites them to share their experiences associated with this iconic tournament. The numbers ‘2’ and ‘6’ from ’26’ appear in thick, bold, block font and are stacked on top of one another, forming the backdrop of the iconic trophy. This has been done to lend uniqueness to the logo and build an “identifiable brand structure,” as per the official FIFA website. portugal fifa logo mobile logo soccer football FIFA emblem world cup Cristiano Ronaldo Portugal Football Team purple brickwall. For the first time in the history of the association, the logo will feature the original image of the FIFA World Cup trophy and the hosting year of the tournament for 2026 and the years to come.Īdditionally, the image of the trophy and the year can be customised as per the city where the sporting event is being held. Image credit: FIFAĪ milestone has been achieved with the launch of the logo. Similar to the Olympic Games, each World Cup has a brand and a logo design to represent its unique spirit to the world. Here are all the details about the official branding and FIFA World Cup 26 The design of the logo and the idea behind it The view of the FIFA Cup Winner’s trophy at the brand launch event. It highlights inclusivity as its core and showcases innovative and unique design that allow customisation. The FIFA World Cup is arguably the most anticipated sporting event in the world and the pinnacle tournament for football. FIFA logo, 2018 FIFA World Cup Football team International Football Association Board, Fifa, text, sport, logo png 1600x1200px 304.66KB volleyball logo. The logo was launched at an event organised at the Griffith Observatory in Los Angeles, US. FIFA, on 17 May, unveiled the official logo of the FIFA World Cup 26, whose matches will be held in 16 cities across the US, Mexico and Canada. FIFA World Cup is one of the biggest sporting events in the world, and the countdown for the 2026 tournament has begun.
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